Peju Winery

From Humble Beginnings

Moments are made at Peju Winery, a stunning Napa estate that features an elegant tasting room tower, and a spectacular outdoor event space – complete with large impeccable gardens inspired by the Greek myths.

My Process

First, we did a brand audit and collected as many materials as we could to find any consistencies. When we identified something that didn't fit with the brand, like an ad campaign or product line, we worked with Peju's team to brainstorm ways of improving it.

This document included guidelines for everything from logo design to typography, color palette and more. We also created an internal brand management system that allowed the company to easily update their materials in the future.

When Peju Winery came to us, they had a serious branding problem. The company had been around for decades and was known for its high-quality wine—but the brand wasn't consistent across all their customer touchpoints. Their labels used many different typefaces, colors, and finishes. The creativity of their wines was overshadowed by the confusion caused by their disorganization.

Peju Winery

My Process

CONTACT

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